ADDA landed in Dallas with a mission to disrupt the Indo-Pak food market with a modern take on traditional food. Everything from our logo, to our website embodies a tech startup, not a restaurant— and that's on purpose.
Instead of using the budget to advertise the traditional way (paid ads and press spots) we decided to put our funds towards giveaways and memorable experiences. A youth dinner by invite only, allowed us to reach our audience and create the buzz we needed before our grand opening.
We partnered with various influencers to spread the word before and after opening. The results speak for themselves.
The simple one-pager kept the focus on quality over quanitity.
ADDA saved on marketing costs with viral posts that got customers in while skipping on paid advertising.
In the first 40 days we saw 1,000+ waitlist submissions. Waitlist spots were only available for dinner and even then there were a total of 6,000+ people on the list.
Generating conversations within the community with our events like no other.
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