Fleet

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ROLE

Product Designer

TIMELINE

Feb 2024 - Present

DELIVERABLES

Web App Design, Branding

TOOLS

Figma, React, JavaScript

In the rapidly evolving world of influencer marketing, brands struggle to efficiently track and analyze their creators' performance. Fleet's mission is to streamline this process with a user-friendly, data-driven dashboard.

Creator Management At Scale.

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Before Fleet

Tracking creator metrics was always a chaotic and fragmented process, with brands juggling between multiple tools. The alternative to using Fleet was hiring VA's to manually gather data daily and present them via Google Sheets.

Fleet's Brands Manage

1000 videos / month

on average

Primary Metrics

Iteration over time.

By working closely with the development team and gathering input from users, I iterated on the design to improve usability and functionality - prioritizing only the stats that were most important to our core customers.