The challenge was ensuring INFIN8 can stand out in a competitive market while justifying a premium price point. The result was a visually distinctive brand with a clear identity for each product line, allowing INFIN8 to target a broad range of players, from competitive athletes to casual weekend enthusiasts. The cohesive design ensured that the brand could compete with legacy pickleball paddle brands on both quality and price point, while the playful elements of Lemonade by INFIN8 helped establish a brand for everyone.

The result was a visually distinctive brand with a clear identity for each product line, allowing INFIN8 to target a broad range of players, from competitive athletes to casual weekend enthusiasts. The cohesive design ensured that the brand could compete with legacy pickleball paddle brands on both quality and price point, while the playful elements of Lemonade by INFIN8 helped establish a brand for everyone.